I was introduced to Georgian food on a trip to Moscow, and ever since I’ve been marveling that there isn’t a Georgian restaurant in every city in America. (Maybe it’s the confusion between the Republic of Georgia and the land of peach cobbler?)
“Georgian cuisine uses … walnut, aromatic herbs, garlic, vinegar, red pepper, pomegranate grains, barberries and other spices combined with the traditional secrets of the chef's art … which make Georgian cuisine very popular and unique.”
Or, as Eli puts it, ”What are we going to do with all these walnuts?”
So we’ve got to make do at home. Start with khachapuri (cheese bread, recipe below); the lamb in pomegranate marinade is tasty and not too exotic, and I like the equally accessible potatoes with walnuts.
You’ll find most of the ingredients familiar and readily available; it’s the proportions and combinations that are unusual. Lots of herbs, lots of flavor, lots of happiness.
I studied this khachapuri video carefullly, and translated it to my American kitchen with great success.
Dough:
2 cups yogurt (matsoni = Bulgarian yogurt = I used plain “regular” yogurt)
1 teaspoon baking soda
1 tablespoon vinegar
2 eggs
4 oz butter
3 cups of flour
Filling:
2 lbs cheese (I found the traditional sulguni/suluguni, but have seen half-feta, half-mozzarella suggested as a substitute)
2 eggs
4 oz butter
I let the dough rise for two hours in a warming drawer. Split it in two and and shaped and filled as shown; brushed with egg and milk wash and sprinkled with salt, baked at 400 F on a buttered tray until golden brown. (I had only purchased 1 lb of cheese, so I made half the filling and it was still wonderful.)
I meant to include a photo, but we ate it all. It looked like this, and can look like these.
I’m back from the Tools of Change for Publishing conference. This was the best year yet! I met a lot of people, saw many old friends, and got caught up in the excitement of the next phase of publishing.
I am thrilled about the direction we’re going at Logos, and to see so many publishers getting ready to make the changes necessary to succeed on digital platforms.
It was all exciting the first time, too, in the late 1990’s. I enjoyed talking this week with fellow attendees of the ACM Conference on Digital Libraries ‘98 and the early NIST e-Book conferences. E-books: an overnight success decades in the making! And it’s funny how many of the products in the exhibit area look exactly like ones we saw back then; only this time the prototypes are shipping. Now it all feels “real.”
The slides for my session Network Effects Support Premium Pricing are online at the session page. (These slides have the outline I spoke from. I didn’t show it during the session because I hate reading bullet points off slides, and didn’t have the time to do all the art.)
It looks like the Ignite presentation (20 slides that auto-advance every 15 seconds – stressful!) isn’t online yet, but you can read about how Sean Boisen stumbled upon it on his blog.
I try to stay accessible, publishing my email address, answering my own phone, participating in our forums, etc. In normal days this means I get occasional complaints from customers, and I’m able to make that customer happy and hear about weak spots in our product or systems.
But now I’m hearing from upset customers every day. And I don’t blame them: wait times to talk to customer service or technical support can be over half-an-hour. (It hurts me to type that!)
We released Logos 4 on November 2nd. Knowing that upgrades always create extra customer service, we planned appropriately. We scheduled overtime, extended our hours, opened on Saturday, and even catered lunch for the team the first few days.
It’s not been enough. Within a couple weeks our reps were burning out, and we had to cut back the extended hours. We started hiring, but too slowly. We kept thinking “the rush is almost over.” But it’s still not; Logos 4 upgrade sales were more than double my expectations, and in the first eight weeks of our release we had as many users move to our new platform as move to our platform in an entire “normal” year.
And now we’re facing limits we didn’t even consider. We need to recruit, interview and train more service agents. We need to shuffle departments to make more space for desks and chairs. We’re out of phone lines; we’ve hit capacity on our telephone trunk line. (The one I thought would last us forever!) And our six-year-old phone system that was supposed to grow with us? It was discontinued the year after we bought it, and we’re having problems expanding it to support a second receptionist.
Our goal for customer service is every email answered in 24 business hours, every phone call answered -- by a person – in a few rings, and no more than two minutes, if any, on hold.
These are ambitious goals, and we’re not meeting them today. I’m sorry. But we’re working hard to get back there as fast as possible.
Derek Johnson is a young entrepreneur here in Bellingham who’s been setting the world on fire with Tatango and his “cover the earth” social media strategy. I think he’s going places.
Today he posted about how there’s now not one other person at Tatango who was there at the start.
It’s true, the people who are a perfect fit for a startup or small business often don’t fit when the business grows. People and businesses change. Employees who like or thrive in the chaos of a startup don’t always like the structure and organization of a profitable business. And the people who work well in a stable, profitable business often don’t have the attitude (or the courage!) to work on a shaky startup.
I joke that Logos in the early days was staffed by pirates. We were a motley crew of ignorant youth, corporate refugees, failed entrepreneurs, dropouts, disc jockeys, roofing salesmen… a lot of people you wouldn’t have hired, myself included.
Today people apply to work at Logos because they’ve heard we’re a strong company with good pay and benefits that treats people well. (It’s true! And we’re hiring!) And we hire people with relevant education, experience, and a track record.
It works well for everybody. And there’s less yelling in the office.
But some of those pirates were amazing people. Some could do tech support, write code, and fix the company van, all in one day. One built a loft for developers to sleep in, up under the eaves, and baked a blackberry pie from berries picked behind the office.
And most importantly, they weren’t afraid to speak the truth.
18 years later, we’ve managed to hold onto a few of the pirates. 2 of 3 founding partners are still here, along with some family members, employee #1, and a few from the second year.
And I love these people. (Most days.) Because they will do whatever needs to be done. Because they do remember that time when… Because they never call me ‘sir’. And because they will fearlessly speak the truth when others keep their mouths shut.
Derek, it’s going to get even more lonely. As you move from success to success, which I am sure you will, you’ll find more and more people who tell you what you want to hear. People will join you because you’re a meal-ticket. They’ll work for you because they want a stable, safe job. And that’s great.
But keep an eye out for those few crazy pirates who can grow with you. People you can count on today, and tomorrow, and who will be there to give it to you straight when no one else will. Even when you don’t want to hear it.
Necessity is the mother of invention, and as a consequence, lots of new products address today’s felt needs.
If you’re developing a tech product, though, I think it’s a better plan to address tomorrow’s needs than today’s. Because by the time you develop and market your product, today will be history, and gone with it may be the problem you were trying to solve.
Remember the dedicated e-mail devices that were sold in office supply stores? A small screen, keyboard, and phone-line connection so that you could get on e-mail for a couple hundred bucks instead of buying a more expensive general-purpose computer.
Not a big hit, because the price of the computer was falling every day.
The family radios? (Higher-powered, more phone-like walkie-talkies.) Released just a few years before everyone and their dog got a much more useful cell phone.
Of course you can be too early. E-books are hot now, but none of the pioneers of the late 1990’s are with us today.
There is money to be made solving today’s problem, and if you’re able to move quickly and exploit a window in time, good for you. But if you’re making a large investment, it’s worth looking down the road.
When you need to fill a position, it is tempting to take the first applicant who can do the job.
Don't do it!
It takes time to integrate a new employee, and for the employee to learn the corporate culture, procedures, and why we always take a little extra time with this one particular customer. It takes you time to learn if they are diligent, punctual, trustworthy, and a regular source of insight.
There will come a day when you need to fill a position with more responsibility. And it's great to have someone who knows your organization ready and is chomping-at-the-bit to step up to that important job.
Every job in your organization is a trainee position. You're already investing in teaching employees the one thing you can't hire outside: your people, products, procedures and culture. Why not leverage that investment for the future?
There is a downside: you may hire someone with an eye to the future and lose them to another opportunity before you can use all their growing talents. But graduating some great people from your organization is a small price to pay for having a deep bench when you need it.
Are you a star player? Are you looking for a growing company where you'll have lots of opportunities? We're hiring.
I want to blog more, but whenever I think of something to write I do a web search and find someone else has already written it. For example, this article addresses the same point.
Is anyone reading the 937th review of that movie? Nope. But the 938th guy just wants to rant or rave.
It’s the detailed, thoughtful post you want to write but someone-already-did-three-months-ago that’s frustrating. And once I find it, I lose enthusiasm for writing my own take.
I need to have more original thoughts. Or resign myself to twittering links.
I don’t mind advertising supported content. But I’m sick of the heaping mounds of garbage that clutter the Internet in an attempt to generate “passive income” on 0.000001% click-throughs of Google AdSense ads.
Today I searched for the answer to a question. The top hit was a useful article written by a subject-matter expert. (Good job, Google.) Many of the following hits were a simplistic rewrite of that article that had been search engine optimized, and were hosted on massive “content” sites cluttered with ads.
You can always tell a Search Engine Optimized page. A Search Engine Optimized page reads like it was written by a six year old. People who write a Search Engine Optimized page are sure to include keyword phrases many times so that search engines can optimize the way they find the Search Engine Optimized page.
I’m not saying anything new. I’ve just reached my personal “I want to scream” point.
I’ll give them some credit; Google has gotten better. Now when I search for “hilton fresno” I’m very likely to see Hilton’s official site ahead of the nine-million “I loaded the yellow pages into a web site” sites.
But it’s still out of control. You can’t trust search anymore. It’s why people are turning to social media for links and visiting trusted blogs and content providers.
(It’s good for my business, too: people buy Bible software because they want a dedicated tool and a curated library. There’s lots of free Bible content online, but our users don’t have time to separate the wheat from chaff.)
Google, Bing, and especially Wolfram Alpha are trying to offer more “answers,” rather than just links. But most of my searching is for another site, not just an answer. I want to be sent to somebody’s page – just a real page, not an ad-farm.
There’s an opportunity here to create a web search engine that punishes results littered with ads. Google can’t do it – they live off those ads. A site that took ads but didn’t have an incentive to send you to other sites full of them could offer a superior experience.
And there’s an opportunity for publishers, too, to take their quality brands and build content sites that take over some of what you’d use the search engine for.
The secret to my amazing chili?
A quarter-cup of Worcestershire sauce.
Why is Caesar salad dressing so good?
Parmesan cheese, Worcestershire sauce, and (I hope!) anchovies.
I spent years loving umami-rich foods without understanding why. It’s a natural flavor common in many foods and cuisines, but if you don’t know it’s there, it’s hard to incorporate in your own cooking.
The WSJ has an excellent overview, and you’ll find more information and recipes at the Umami Information Center. My rule of thumb? There aren’t many dishes you won’t improve with either parmesan cheese or Worcestershire sauce.